ICCar Q&A Mox - Team Family Photo

Mox, the only instant eco-delivery startup with salaried riders

Born in Seville, they work exclusively with electric vehicles and bicycles.

They are an instant eco-delivery startup. Mox, previously known as Mission Box, is a logistic provider for business and people. Born in Seville (Spain), they are focused on small and medium cities, in which they deliver the parcels in less than two hours, always protecting the environment, since they only use electric vehicles and bicycles.

We invited Antonio Valenzuela, its COO, to chat with ICCar Community about his experience at Mox in the fast-growing delivery market. As Antonio explained, Mox was created in September 2016 with the aim of giving a logistics solution to the businesses that needed to take their products to final consumers in a short period of time in a city, less than two hours to be more specific, a service that traditional slower logistics cannot offer.


Food eco-delivered by salaried riders

Delivery, and specially food delivery startups, is booming now. This is positive because it means a business opportunity, but it also means that the competence is hard. In order to compete with big names such as Deliveroo, UBER Eats or Glovo, among many other, Mox has opted for focusing their growth strategy in small and medium cities, rather than in big capitals. In total, they are present in 25 cities in Spain and in Mexico DF, but they are also planning to expand to Romania at the end of this year.

One of Mox’s values is sustainability. They wanted to stop polluting the urban areas, thus they decided to use only bicycles and electric vehicles to deliver its packages, that don’t exceed 50cm. Since they don’t have their own fleet, they share it or rent it from different electric providers, such as E-Cooltra, Torrot or Muving, to deliver parcels, especially food orders. In fact, at Mox they are experts in food delivery, charging restaurants per order placed, and in last mile delivery.


ICCar Q&A with Mox, eco-delivery startup


Moreover, Antonio remarks that their strategy is “very different” from Glovo or Deliveroo because all their riders have a fixed salary and indefinite contracts, meanwhile “all those platforms have the famous false self-employed”. Their biggest food partner is JE, which does not hire any official company that does not have salaried employees in its workforce. This allows Mox to work in a more productive way than its competence because salaried employees are more loyal, according to Antonio’s words. “In this sector nobody has this type of contract and when we arrive to a new city, we have a large bag of bikers”. They also have an insurance for every delivery man.

When being asked about his opinion about Amazon’s deliverers strike, Antonio answers that he totally agrees, because they are hired as false self-employed.


The keys to success

Antonio explains that the key to succeed in the delivery market is to have a good application as a competitive advantage. Mox has an API that allows the consumer to get connected to a platform where they can track in real-time several data about the order or delivery.

A young team with brilliant developers eager to work is also crucial, followed by a strong human resources department, and a partner that has the same capillarity as your company. “Good partners means good results”, Antonio says.

IMPACT Connected Car supportive partner HUB Connected Mobility helped us with the organization of the Q&A session in which Antonio Valenzuela participated as a guest answering ICCar Community members questions.

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