Miguel Pantaleon: “Legislation is the biggest challenge for autonomous cars”
The innovator and smart mobility expert chatted with IMPACT Connected Car Community in a Q&A session.
“I think we will need a new sort of rules to be able to live with the autonomous car. Legislation is the biggest challenge”, said the innovator and business strategy analyst Miguel Pantaleon during a Q&A session last month in IMPACT Connected Car (ICCar) Community.
The smart mobility expert is also concerned about car sharing: “Who will be responsible if I die in a crash when I am using a shared car? What if it happens abroad? What if the owner of the shared car is established out of the EU jurisdiction?”. He launched those questions chatting with ICCar Community members that reflect that there is a legal vacuum regarding the connected and autonomous cars, since this is a very new issue.
He also thinks that governments need to work on this legislation as soon as possible, since the fatalities regarding the safety of connected cars call the attention of policy makers, even though autonomous cars will be a commodity in the future. That is why there is a need of developing a whole new set of rules to share the streets with the connected cars.
Mobility startups: Make sure you solve a real problem, a real need
Connected Car IMPACTers were interested in what questions mobility startups should ask themselves before going out into the market: “In a very early stage I think it would be very useful to ask themselves if the need they are trying to solve is a real need. It seems obvious, but most of the cases service or feature fails because it doesn’t solve a real problem. If you are about to launch a product or service to the market, you should have a robust learning process to understand why you are failing. Without this learning process, failure becomes a waste instead of an opportunity to succeed”, he explained.
Speaking about failure or problems as an opportunity to succeed, the key is looking for the real cause of the problem. “The real problem today is the complexity, it is very difficult to make sense of the huge amount of data, actors, technology features, etc., that we have nowadays, but under the surface, there are hidden forces that shape the problems. We need to find them and understand them to design solutions that have a real impact in the society”, advised Pantaleon.
Miguel Pantaleon thinks that car sharing will be a reality, but under determined circumstances like isolation or high-quality services. In his opinion, autonomous cars will be applied to the public transport service (microbuses, buses, couriers, etc) too, and they will be cheaper because commuter/trip ratio. Other factor will be the differences on the commuter’s routes and how it affects to the convenience, the more the difference the greater the time in the car.
However, where he really sees potential is in a luxury car-sharing service for CEOs or business executives. This could be very interesting in high density areas, because sharing a car would compete against public transport, reflects Miguel.
The future: Design of new cities and sustainability problems
Miguel Pantaleon sees an opportunity to design new cities and infraestructures thanks to connected and autonomous cars. “Connected cars are able to map the entire country and it would be relevant for the governments”, he says, but at the same time, he is skeptical about the real impact if the real need for transportation of the society doesn’t change. “If we need to go to the cities to work and the public transportation is not enough, there will be too many cars on the road, and it won’t be sustainable”.
Also, he doesn’t have clear which region will lead the industry. According to the smart mobility expert, USA car manufacturers depend on radar technology development from Israel, and Toyota depends on Microsoft data mining. The competence between Google, Tesla, Uber and Apple will bring large breakthrough into the autonomous vehicle, he explains. “I don’t know who will get first, but it will be and interesting race”.
Connected Car Systems Thinking
To finish the session, Miguel Pantaleon shared an infographics about systems thinking approach to innovation key factors in the connected car. This is a Diagram Causal Loop (DCL) about the main factor that will be critical to develop a business model in the autonomous vehicle environment.
He explained that the DCL represents some of the key factors needed to design a sustainable business model based on the connected car. The first and more crucial factor is the customer usage. It is the source of the data that will feed, directly or indirectly, the business model. But data has restrictions, so how to manage the data and the capacity to innovate and absorb customer demand, will be critical to design new services or features that make the connected car convenience for the customer.
Despite the potential convenience for customers, there will be forces like the risk perceived (privacy, economical damage, safety and security, etc.) that will prevent them from using the connected car, limiting or delaying its market penetration. It would affect the business related with infrastructure development or cities adaptation.
About Miguel Pantaleon
In the Q&A session that we organised with our supportive partner Connected Mobility Hub, Miguel Pantaleon described himself as a Systems Thinker and partner at Ideas Infinitas. Ideas Infinitas is a strategic innovation consultancy based in Spain and Mexico. They enable public and private businesses to innovate their business models and improve their strategic planning by visualising and connecting their complexity to improve the decision-making process through Systems Thinking.